misrepresentations

LOS ANGELES — In the ever-expanding global crystal and metaphysical market, consumers are increasingly finding themselves navigating a labyrinth of clever marketing, renamed minerals, and outright fabrications. At the epicenter of this modern geological sleight of hand is a newcomer that has flooded online storefronts and crystal boutiques worldwide: "Blue Rose Quartz." Long-time educators, geologists,…

Global Crystal Market — In recent years, the multi-million-dollar metaphysical crystal industry has experienced an unprecedented surge in popularity. From TikTok aesthetic videos to wellness boutiques, consumers are flocking to purchase stones believed to harbor energetic and healing properties. However, this commercial boom has birthed a darker underbelly: an influx of misleading marketing names, chemically…